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Bolywood actresses Katrina Kaif has joined hands with celebrities Aishwarya Rai and Priyanka Chopra as the new brand ambassador for Lux and she thinks it is only a selected lot to have had the “honour”.

Katrina has been roped in as the face of the Lux Purple Lotus & Cream, a soap infused with anti-ageing properties.

“I don’t think every actress in Bollywood has been associated with Lux. A select few actresses, who they felt suited the brand right (have been associated with it) and they all have been actresses of great stature with wonderful careers and some wonderful work,” Katrina told IANS on Sunday (Feb 28).

“I am very honoured to join the group of people who have been with Lux over the years,” she added.

The new commercial has been shot in Bangkok and directed by Marco. While Katrina has been styled by fashion designer Rocky S for the ad, the music has been composed by trio Shankar Ehsaan Loy.

Actor Abhishek Bachchan also endorses Lux with wife Aishwarya.

Archana Gupta is a Mumbai based Model and South Indian Actress. She made her acting debut in Telugu film ‘Andamaina Manasulo’. She made her Kannada debut in the film ‘Circus’, opposite Ganesh, which was released in mid of January 2009, the film did not do well at the box office. In 2008 she was also work in a hindi art movie ‘Saancha’.

With her film Karthik Calling Karthik ready for release later this month, Deepika Padukone is here, there and everywhere. The gorgeous beauty features as the cover-girl in this month’s issue of Maxim. The issue also happens to be Maxim’s 50th issue and whom better than the super sexy Deepika as the cover girl for this special issue.

In an exclusive interview with Maxim, Deepika talks about being surrounded by men right since her early days when she was a badminton player and then a model. She also gives some preferences on how she would want her ideal date to be. Last but not the least, the leggy lass also speaks about her current favorite movies.

With some really hot pictures of Deepika from a brilliant photo-shoot, this issue makes a good read.

After Shilpa Shetty, Bipasha Basu too has come out with her fitness DVD titled ‘BB Love Yourself’. The first release from Bips will be Fit & Fabulous, a do-it-yourself DVD devised for a 25-minute workout which promises to cut fat and tone up muscles.

Bipasha Basu, who has always been a fitness freak says, “Love yourself is my philosophy in life, hence the brand’s name. It is not a narcissist attitude (to use her initials) because I truly believe that we all must love ourselves before we set out to achieve anything, whether it’s a work goal or a relationship and the first step here is to get fit, as everyone wants to look good.” (more…)

New Delhi, Jan 29 – One of Asia’s largest fashion trade events, the Wills Lifestyle India Fashion Week (WIFW-autumn/winter edition) will be held March 24-28 at the National Small Industries Corporation (NSIC) Exhibition Complex here, it was announced Friday.

Hosted by the India’s apex fashion body, the Fashion Design Council of India (FDCI), this season of WIFW will witness the largest-ever event space spanning over 14,000 sq. meters.

‘FDCI will be making special arrangements to ensure that the venue is tailor-made for an event of such magnitude,’ it said in a statement. (more…)